Value Investing and Behavioral Finance · ch 7 of 12
Public Sector Units
In government-owned companies the owner's goals aren't always yours - the minority shareholder comes last.
The rule for your portfolio
Before buying, ask whose interest the controllers serve; misaligned incentives quietly cost the outside shareholder.
The lemonade stand owned by the mayor
Imagine a lemonade stand on the corner of your street. It does well, and one summer it decides to let the neighbourhood chip in. Your uncle, who is also the town mayor, keeps most of it - sixty-five paise of every rupee the stand is worth. The rest is split among ordinary neighbours, and you use your saved pocket money to buy a small slice too. Now you are a part-owner. When the stand makes a profit, a share of it is yours.
Here is the twist that this whole chapter turns on. Your uncle is not just the biggest owner of the stand. He is also the mayor of the town. He makes the rules. He decides what gets built, what the town needs, and how to keep the townspeople happy so they vote for him again. So your uncle is wearing two hats at once - owner of the stand and ruler of the town - and those two hats do not always want the same thing.
Some evenings the mayor-uncle tells the stand to give away free lemonade at the town festival, because a mayor who hands out free drinks is a popular mayor. Some months he scoops a big handful of coins out of the stand's cash box to patch the town road, because a mayor who fixes roads gets re-elected. Each of those decisions is wonderful for the mayor. But every one of them makes the pile of profit that gets shared with you a little smaller. He is not stealing, and he is not breaking any rule - he owns most of the stand and he is allowed to decide. It is just that when he chooses, he is thinking like a mayor, not like your business partner.
That, in plain words, is what it means to own a small piece of a Public Sector Unit - a PSU, a company where the government is the biggest owner. The government is your uncle the mayor. It owns the most, it makes the rules, and it has goals of its own - social, political, and its own need for cash - that are not the same as making the most money for a small outside shareholder like you. This chapter is about learning to see that second hat, because once you see it, a lot of confusing things about these companies suddenly make sense.
Why 'cheap' feels like a hug
Before we go near the machinery, let us name the feeling that gets people into trouble here, because it is a warm, sensible-sounding feeling - which is exactly what makes it dangerous.
When you look at many PSUs on the market, they seem cheap. The share costs little compared to the profit the company earns. It often pays a fat dividend - a yearly cash payout - that looks far more generous than what other companies hand out. And it carries the comforting word "government" stamped on it, which whispers safe, solid, will-never-vanish. Put those three things together - a low price, a big cash payout, and the feeling of safety - and your brain does something very human. It relaxes. It says, "A bargain! Everyone else has missed it. Cheap plus safe plus a dividend? I would be silly not to grab this."
That relaxed, happy feeling has a name in behaviour: it is the trap of treating a low price as automatic proof of a good deal. Our minds anchor to the sticker. We see "cheap" and we feel we are being handed value, without ever stopping to ask the one question that matters - why is it cheap? A thing can be cheap because the crowd is being silly and you are getting a genuine bargain. Or a thing can be cheap because everyone who looks closely can see a good reason it should be cheap, and they are pricing in that reason on purpose. Those are opposite worlds, and the sticker looks identical in both.
The fat dividend plays the same trick. A big cash cheque feels like the company being generous to you, its loving part-owner. But as we will see, a dividend can also be the company being emptied out to serve someone else's need for cash - and you just happen to catch a few drops as it drains. The cheque feels like a gift even when it is the company handing away its own future.
So the feeling to be careful of in this chapter is simple: cheap and generous feel like a hug, and we stop asking questions inside a hug. The whole skill is to enjoy the warmth for exactly one second, and then coldly ask, "Cheap for whom? Generous with whose money? And who is the biggest owner really working for?"
Whose side is the biggest owner on?
Every company has a controlling owner - the person or group that owns enough to decide things. In a normal private company, that is usually a founder or a family, the promoter. In a PSU, the controlling owner is the government, holding a big block, often more than half.
Now, the controlling owner and the small outside shareholder are supposed to be on the same team. You both own the same company; when it does well, you both do well. And a lot of the time that is roughly true. But it stops being true the moment the controlling owner has a second goal that pulls in a different direction - and here is where the government owner is genuinely special, because it has not one second goal but several.
A private promoter mostly wants the same thing you want: for the business to earn more money, because that makes their own big stake worth more. The government owner wants that too - but it also wants tax-friendly headlines, low prices for voters, jobs kept even where they are not needed, cash to fill this year's budget gap, and a hundred social and political things that have nothing to do with the profit of one company. When those other wants are quiet, the PSU behaves like any business and everyone is happy. When those other wants get loud - an election, a budget crunch, a public outcry over prices - the company can be steered to serve them, and the small shareholder's profit is what gets spent to pay for it.
This is why the oldest rule in judging any company matters double for a PSU. A private promoter is usually rewarded by the share price going up, so their incentive roughly matches yours. The government is rewarded by votes, by budgets, by social calm - and none of those show up on the company's profit line. When the biggest owner is also the referee who writes the rules, "what is best for the company" quietly gets outvoted by "what is best for the owner's other job." And you, the minority, do not get a vote that can beat theirs.
The three hats of a government owner
Let us look at the machine directly, because seeing it once makes the examples obvious.
In an ordinary company there are two roles that sit apart. There is the owner, who wants profit, and there is the rule-maker - the government outside - who taxes and regulates everyone fairly from a distance. Those two are different people, and that separation quietly protects you: the rule-maker has no special reason to favour itself inside your company, because it does not own it.
In a PSU, those roles collapse into one. The government wears three hats at the same time, and it never has to take any of them off.
- Hat one: the biggest owner. It holds the largest block of shares, so it appoints the board, chooses who runs the company, and can outvote every other shareholder combined.
- Hat two: the rule-maker. It writes the laws, sets the policies, and can regulate the very industry the company operates in - deciding prices, licences, and duties.
- Hat three: the big customer or the big need. Often the government is also a giant buyer from the company, or has a giant need - like cash for its budget - that the company can be asked to fill.
Because one player wears all three hats, it can decide something as the owner, permit it as the rule-maker, and benefit from it as the customer or the treasury - all in a single move, with nobody to object. The minority shareholder holds only a sliver of hat one and none of the others. So when a decision helps the owner's second and third hats but hurts the profit, the minority simply absorbs the hurt.
And notice the order in which the money gets used. When the company earns a rupee, that rupee is not split fairly first and then spent. The controlling owner reaches it first: it can be steered into a forced dividend the owner needs, or spent keeping prices low for voters, or used to hire people the owner wants employed - and only what survives all of that trickles down to be shared with everyone. The small shareholder is never at the front of the queue for that rupee; they are at the back, holding out a cup for whatever is left after the controller's goals have drunk their fill. This is true of any company with one dominant owner, whether that owner is a government or a private promoter family. When the owner's aims and yours happen to match, being last in line costs you nothing, because the owner spends the rupee the same way you would. But the moment those aims split apart, being last in line is exactly where the loss lands. That is the real reason a cheap controlled company can stay cheap: you are buying a claim that always sits at the back of the queue.
Keep that picture in your head - one player, three hats, no one to say no - and every strange thing a PSU does becomes readable. It is not doing strange things. It is doing exactly what a three-hatted owner would rationally do. The strangeness only appears if you forgot it was wearing more than one hat.
Watch it happen: the forced dividend
Let us put real rupees on the table and watch the first move - the one that looks most like a gift and is often the least generous. illustrative
Meet Aayra, a careful saver. She buys 100 shares of a composite government-owned miner we will call Bharat Deep Minerals, at ₹200 each - so ₹20,000 of her savings. The government owns 65% of the company; the public, including Aayra, owns the other 35%. The business is genuinely good: it earns steady profits, and it has quietly saved up a large cash pile - say ₹4,000 crore - which the managers were planning to spend on digging a brand-new mine that would grow future profits for years.
Now the government's own budget runs short this year. It needs cash, fast, to close its gap. And it happens to control a company sitting on a ₹4,000 crore cash pile. So, wearing its owner-hat, it directs Bharat Deep Minerals to pay out almost all of that cash as a special dividend - a one-time extra payout of, say, ₹40 for every share.
Watch the money move. The total ₹4,000 crore leaves the company. Because the government owns 65%, ₹2,600 crore of it flows straight into the government treasury - which was the entire point. The remaining ₹1,400 crore is split among the public. Aayra owns 100 shares, so a cheque for ₹4,000 lands in her account. It feels fantastic. Twenty percent of her money, back in cash, in one go! Surely her company loves her.
Here is the quiet truth underneath the cheque. That ₹40 per share did not appear from nowhere - it came out of the company she owns. A company with ₹40 per share of cash inside it is worth ₹40 per share more than the same company after the cash has left. So on the day the cash goes out, the share price simply drops by roughly ₹40, from ₹200 to about ₹160. Aayra now holds shares worth ₹16,000 plus ₹4,000 in cash - still ₹20,000. The dividend did not give her anything; it moved ₹4,000 out of her left pocket (the value inside the company) into her right pocket (cash in hand), and she probably owes a little tax on the trip. Meanwhile the new mine - the thing that was going to grow her ₹20,000 over the years - is now unfunded. The one owner who truly needed the cash right now, for reasons that had nothing to do with mining, got exactly what it needed.
Notice the shape of it. The dividend was not sized to what was best for the business's future. It was sized to what the owner needed for its other job. Aayra was not rewarded; she was simply standing next to the tap when it was opened to fill someone else's bucket, and she caught 35% of the splash.
Watch it happen: selling below cost
The second move is even quieter, because it never sends you a cheque at all. It just makes your profit disappear before it was ever counted. illustrative
Say Aayra owns a slice of a composite government fuel company, Deshbandhu Fuels. It makes a household cooking-gas cylinder for ₹80. If it sold that cylinder at the fair market price of ₹100, it would earn ₹20 of profit each - good, honest money, 35% of which belongs to shareholders like Aayra.
But an election is coming, and voters are unhappy about the cost of living. The government - wearing its rule-maker hat now - decides that cooking gas must be sold to the public at just ₹70 a cylinder, to keep households happy and grateful. It is a genuinely popular move; families across the country breathe easier. And it costs the government, in its treasury, nothing at all. The cost lands somewhere else: on the company. Deshbandhu now makes a cylinder for ₹80 and is ordered to sell it for ₹70. Every single cylinder now loses ₹10 instead of earning ₹20.
Multiply that across the whole country. Suppose the company sells 100 crore cylinders in the year. At a fair price that was ₹2,000 crore of profit. Under the ordered price it is a ₹1,000 crore loss - a swing of ₹3,000 crore, all of it soaked up by the company. And 35% of that vanished profit belonged to the outside shareholders. In effect, the government handed a gift to voters and paid for a chunk of that gift with Aayra's money, without ever asking her, because it did not have to.
Sometimes the government promises to pay the company back later - a subsidy to cover the gap. That helps, when it actually arrives. But it often arrives late, or only partly, or as a paper promise ("we owe you") that sits unpaid for years while the company scrapes for cash to run itself. Either way, the pattern is the one to remember: the political reward is collected today, by the owner-government, in the currency it cares about - goodwill and votes - while the bill is paid by the company's profit, which is partly yours. This is the deeper danger of the two-hats problem. The forced dividend at least gives you a cheque on the way out. The forced low price gives you nothing; it simply takes a rupee of profit that was heading toward you and spends it on someone else's election, and you may not even notice, because you cannot see a profit that was never allowed to exist.
Why cheap can stay cheap for years
Now we can solve the puzzle from the start of the chapter - why so many PSUs look permanently cheap and never seem to "correct." The answer is not that the market has been asleep for a decade. The answer is that the market is awake, and it is pricing in exactly the risk we have just watched. illustrative
Picture two companies that earn the identical profit - ₹100 crore each, every year, steady as a clock. One, Nirmaan Cables, is an ordinary private company run by a family whose entire fortune rises when the share price rises. The other, Sarkari Cables, is a PSU with the government as controlling owner. Same product, same profit. Now ask what a buyer will pay for each.
For Nirmaan, a buyer thinks, "This ₹100 crore of profit is reliably mine as a part-owner, and the family running it wants the same thing I want - for it to grow." So buyers happily pay a high price for each rupee of profit - say ₹20 of share price for every ₹1 of yearly profit. For Sarkari, a buyer thinks, "This ₹100 crore of profit is not reliably mine. Any year, the owner might drain it as a forced dividend to plug a budget, or order the company to sell below cost before an election, or make it hire people it does not need, or buy some other government asset it wants off its books. A rupee of Sarkari's profit is worth less to me, because I am less sure I will ever really receive it." So buyers pay far less for each rupee - say ₹8 of share price for every ₹1 of yearly profit.
That gap - Nirmaan at ₹20, Sarkari at ₹8 - is the governance discount. It is the market's honest way of saying, "A rupee of profit inside a company whose owner has other goals is not the same as a rupee of profit inside a company whose owner only wants profit." And here is why the PSU can stay cheap for years without ever "correcting": the discount is not a mistake waiting to be fixed. It is a fair charge for a risk that never goes away. As long as the owner still wears three hats, the risk is still real, so the discount stays. Cheap is not the market being wrong about a bargain; cheap is the market being right about a hazard. This is the deepest reason to know exactly what you are holding.
Watch it happen: the shares hanging over the price
There is one more reason cheap PSUs can stay stuck, and it is worth a quick look because it surprises people who did everything else right. illustrative
Suppose the government owns 75% of a PSU and has announced that, to raise money, it plans to sell some of that down to 51% over the coming years - a process usually called disinvestment. That is a huge pile of shares that everyone knows is going to come onto the market, sooner or later. Investors call this an overhang: a supply of shares hanging over the price like a low ceiling.
Watch what it does. Aayra's PSU has a great year - profits jump, and the share price starts to climb from ₹160 toward ₹190. But as it rises, the government sees a good moment to sell a slab of its holding and raise cash. That fresh supply of shares hits the market and pushes the price back down toward ₹165. A few months later the price recovers again, and again the government sells into the strength. Every time the price tries to lift its head, more shares arrive and press it back down. The good news in the business is real, but it cannot lift the price much, because the biggest owner keeps feeding shares into every rally.
So even a shareholder who correctly spotted a genuinely improving business can sit for years watching the price go almost nowhere - not because they were wrong about the company, but because the controlling owner's need to sell put a ceiling above their heads. It is the two-hats problem one more time: the government is selling to serve its cash needs, on its schedule, and the outside shareholder's hope of a rising price is simply not part of that decision.
Where people trip up
The slip here almost never feels like a gamble. It feels like prudence - which is what makes it so easy to walk into.
It usually goes in three steps. First, the word "government" does its soothing work: this can't really fail, it's practically as safe as a bank deposit. Second, the low price arrives as proof: and look, it's cheap, so I'm getting all this safety at a discount. Third, the dividend seals it: and it pays me a fat cheque every year just to hold it. Safety, cheapness, and cash - three warm feelings stacked on top of each other, and not one of them made you ask the only question that mattered: what does the biggest owner want, and what has it done to its minority shareholders when its other goals got loud? The comfort talked you out of the homework.
Where this idea can mislead you
Now the fair and honest part, because this lesson, pushed too hard, turns into a different kind of mistake.
"PSU" is not a synonym for "bad investment." The whole point of this chapter is structural, not a verdict on any particular company. Plenty of government-owned businesses are run competently, earn real profits, and treat their outside shareholders perfectly decently for years at a stretch. Some sit in industries so strong that they would make money almost regardless of who owned them. The two-hats problem is a risk to weigh, not a curse that guarantees loss. If the price is low enough to pay you generously for that risk, a PSU can be a genuinely sensible thing to own - the discount can overshoot, and sometimes the crowd really is too gloomy. The skill is not "avoid all PSUs." It is "price the risk honestly, and demand to be paid for it."
And the two-hats problem is not unique to governments. A private promoter can abuse minority shareholders too - paying themselves fat salaries, doing sweetheart deals with their own side-companies, or running the business for the family's comfort rather than the shareholders' profit. The government is a vivid, common example of a controlling owner whose goals differ from yours, which is why it earns its own chapter. But the real lesson is the wider one: with any company, know who the controlling owner is and what they are rewarded to want, because a private promoter with bad incentives can cost you just as much as a government with political ones.
One more caution: incentives can also line up in your favour. Sometimes the government's other goals happen to help the minority. When a government genuinely wants to sell a PSU at a good price - to raise the most money it can - it suddenly has a reason to make the company look attractive, run it better, and treat shareholders well, because a well-run company sells for more. In those windows the owner's incentive and yours point the same way, and the same share that was a value trap can become a real opportunity. So the rule is not "the owner is always your enemy." It is "the owner has its own goals, so always check which way those goals are pointing right now." The aim of this whole chapter is not to make you fear PSUs. It is to make you read the owner first - every time, for every company - so that cheap never again feels like a hug you accept without asking a single question.
Carry forward
- In a government-owned company, the biggest owner wears three hats at once - owner, rule-maker, and big customer or cash-needer - and it has goals, social and political and budgetary, that are not the same as making the most money for a small shareholder. When those other goals get loud, the company can be steered to serve them, and the minority's profit is what pays.
- The moves are quiet and often feel like gifts: a forced special dividend that drains the company to fill a treasury, a below-cost price that spends your profit on someone else's election, or shares sold into every rally that cap the price for years. Each one serves the owner and is paid for, in part, by you.
- A cheap-looking, high-dividend, "government-backed" PSU can stay cheap for a decade - not because the market is asleep, but because the market is awake and charging a fair fee for a risk that never leaves. The low price is the payment for that risk, not a free bargain, unless the facts of this owner and this price say otherwise.
when the government owns most of a company it also makes the rules and has goals of its own - votes, budgets, social calm - that are not yours, so it can drain profits as forced dividends, sell products below cost, or dump shares into every rally to serve itself, which is why so many PSUs look cheap and stay cheap; the low price is the fair fee for owning a business whose most powerful owner may spend your share of the profit on its own second job, so always read the owner and their incentives before you let a low price feel like a hug.