process
Productize Yourself
The rule
Take the thing only you know, put your name on it, and pour it into a form that reaches many. That is turning yourself into a product.
Where it flips
'Turn yourself into a product' can push people to package half-baked knowledge into a shiny 'system' and sell a sureness they do not have. The fix: do this only where your knowledge is real. A neat method on a shaky edge is just confident nonsense.
This is where the earlier ideas join. Take the thing only you know. Put your name on it. And pour it into a form that reaches many people at once. The result is something the world wants that carries your mark. For an investor, this might mean turning your one real edge into a clear, repeatable method, written down and followed the same way each time, rather than a mess of one-off bets. When your knowledge becomes a repeatable process, it starts working like a product.
A worked example
Aarvi turns her skill at reading textile companies into a written five-point checklist she uses on every mill stock. The method is easy to carry, steady, and clearly hers. So her choices scale without her having to start fresh each time. [illustrative]
How to spot it
- ·one focused output, not scattered efforts
- ·your knowledge written as a repeatable method
- ·the process scales without redoing it each time
Naval Ravikant · The Almanack of Naval Ravikant